As a young adult in the 90s, a time when postmodernism was just revealing itself, Hoogendijk was in the center of the Amsterdam and International art scene as both the wife and business partner of famous postmodern artist Rob Scholte. Only in her 20s, she ran the company Rob Scholte BV and was project manager of the prestigious and ambitious work ‘Après nous le deluge’, a wall and ceiling painting of 1,200 square meters in Nagasaki, Japan.
Later, she turned her attention further to business and entertainment and, as creative director of Supperclub, was actively involved in the international expansion of that renowned brand.
In her versatile career you will also find Hoogendijk in front of the camera. As a model, she posed for important Dutch designers like Mart Visser; as an actor, she appeared in European and US films and TV series.
Hoogendijk played the role of of Cleo de Wolf in the Dutch TV series Goede Tijden Slechte Tijden for two years, before leaving for Los Angeles to study method acting at the academy of the master teacher Eric Morris. She worked alongside Kate Hudson (in Raising Helen) and Rutger Hauer, and she lent her appearance and behaviors as inspiration for Luger, the main character in the video game Killzone. All the while, she appeared in multiple Dutch programs and films and, in 2008, was awarded “Best Actress in a Feature Film” at the New York International Independent Film & Video Festival for her role in Blind-spot.
In 2009, Hoogendijk received a last gift from her ailing mother: a professional still camera. The gift would change her career forever. Two months later, her mother passed away, and she moved to San Francisco, where she discovered the majestic lines and architecture of the city through the eye of the camera.
By 2010, living and working again in Los Angeles, Hoogendijk discovered her gift for artistic portraits. In 2012 she moved to Austin, Texas, where she created her first body of work. By 2015 she returned to Los Angeles, where she continues her work as an artist.
In 2018 she returned to Europe and lives and works in the South of Holland near the Belgium boarder in a beautiful studio with her own gallery adjacent to that.
Hoogendijk created her first series of sculptures in 2020. The Ones visualises the connection between people. The stylised figures illustrate
her ideas about individual strength and, more especially, her impression of the invisible dynamic between people. The sculptures describe both a personal and a communal life
process. Hoogendijk not only shows herself, she also prompts us to look at ourselves, the faceless apparitions in The Ones leaving us free to fill in the
details. Above all, however, Hoogendijk wants us to realise that we can find connection by supporting each other.
Making connections is essential to Hoogendijk, and a prerequisite for personal progress, even if holding on
sometimes means letting go.